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02 PROJECTS

18/09/2010 Romanian Fashion Week (2007)

Posted by Funky Business at 09:52
Sep 182010
Raiffeisen Exclusive Romanian Fashion Week (2007)


Context
Highly sophisticated audience, accustomed to shopping abroad.

Brief
Convey a memorable connection between the Raiffeisen Exclusive brand and the experience of the most well known Romanian fashion show.

Activation
Brand experience designed to carry and amplify the message of ‘exclusive glamour’, associated with both the brand’s values and the fashion show’s spirit.

Results
• Fresh, unconventional approach & decors (backstage VIP corner, branded panels for models, VJ-ing etc.)
• Standing ovation at end of Raiffeisen Exclusive’s psychedelic brand experience

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