18/09/2010 1 Year Anniversary (2008)
Millennium Bank 1 Year Anniversary (2008)

Objective
Emotionally engage bank clients, employees & general public with the bank to raise brand awareness.
Challenge
Broadcast the 1st year anniversary of the bank all over Romania, with a minimum investment.
Activation
Brand environment concept focused on the celebration of positive emotions.
Results
• 55+ decorated bank subsidiaries in 12 cities
• Highly positive in-store response




