Friends of The National Art Museum of Romania Bucharest Best Chef (2005)

Brief
Organize the 6th edition of the annual ‘Best Chef of Bucharest’ fund raising ceremony.

Context
Very sophisticated audience: VIPs, politicians, Romanian business society. Raised funds destined to be used for the reopening of The National Art Museum of Romania.

Objective
• Motivate the audience to substantially contribute to the fundraising
• Strengthen the Friends’ image in relation to the high class event attendees

Activation
Original and memorable brand experience centered on taste as inspiration, designed as an entertaining exploration of how the culinary art can inspire other consecrated arts.

Results
• Increased raised funds through the integration of creative table decoration items enthusiastically achieved by guests

‘The best BEST CHEF so far!’ – Journalist, Financial Times