Edipresse Romania Elle Decoration Launch (2006)
Objective
Introduce the Elle Decoration concept on the local market and position the magazine as trendsetter & opinion maker in the industry.
Activation
Integrated mix of visual arts & crafts ranging from origami architecture and ikebana to painting and pottery staged to inspire the audience to take on a new perspective on the interior universe.
Results
200 guests, including VIPs
‘Another successful event, another exceptional approach. Thank you.’ – Cristina Simion, General Manager Edipresse Romania




