Baneasa Shopping City Styling Corner (2009)

Objectives
Generate traffic inside the shopping center throughout the week-ends and promote Baneasa Shopping City’s tenants.

Activation
Pampering experience for female customers within a specially designed in-store brand environment.

Results
‘Looking for a marketing agency able to understand our strategy and provide support with Baneasa Shopping City’s promotional activities, we have selected Funky Business from the largest local BTL agencies (over 9 companies) based on their creativity, original ideas and experience. The execution of the March campaign exceeded our expectations – we were impressed by their focus on holistic differentiators, attention to the finest details and outstanding client communication.’ – Sales & Marketing Director, Baneasa Shopping City