Experience Design in Marketing & TV / Film: Funky Business

Creativity requires the courage to let go of certainties.

ERICH FROMM

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01 US

Introduction

Imagine all possible manifestations of the 7 arts combined with an incredible number of disciplines revolving around the design of an experience. If what you have in mind is a colorful, tri-dimensional, 360° image, then we’re looking at the same picture. It’s the one we draw with every engaging project we create for our clients resulting in customer awareness, industry recognition and measurable results.

Who are we

We are a leading experience design company founded in 2001, headquartered in Bucharest, Romania, and activating in both the marketing and TV&film arenas.

Our team has been involved in designing and producing numerous experiences for a wide range of brands and audiences.

Making emotional, intellectual and physical connections with key audiences and targets is what we truly enjoy doing. We believe it is the depth of our approach as well as our sincere and strong commitment for innovation and excellence that gives us real influence and turns our experiences into compelling memories for our clients’ audiences. Quite often, challenging conventions has helped us exceed expectations.

Marketing Division

For more than 8 years of pioneering in experiential marketing, we’ve inspired innovation and designed brand experiences that have set the standard on the Romanian marketplace.

Based on our projects outstanding results (ROI indicators), our division positioning has shifted from an exclusive focus on live experiences to a more complex approach of integrated marketing campaigns tailored on our clients’ specific business needs.

TV & Film Division

When bringing to life creative visions for television, film and video, we aim to be at the leading edge of technology in our field. We are truly passionate about our work in this field, proud of the shows we produce and continuously striving to go above and beyond for every single project that leaves our gateways.

Our mission here is to contribute significantly to original, breakthrough, highly qualitative TV & film concepts offering the ultimate experience to our clients audiences.

Values

INNOVATION
BOLD THINKING
CREATIVITY
EXCELLENCE
EFFICIENCY
PASSION & FUN

Testimonials

See what our clients say about us here.

02 BLOG

19/04/2012 beauty, courage & expertise

Posted by Pink Panther at 19:26

Apr 192012

that’s our field at its best… Brain Farm showreel 2012

“We were founded on the passion to test the limits of high definition motion… Read More

19/04/2012 Courageous production

Posted by Pink Panther at 18:49

Apr 192012

For the HTC’s One X mobile phone commercial.

0.8 seconds- quite a short time to take the ‘perfect picture’… but that’s what the 20 year… Read More

05/04/2012

Posted by Pink Panther at 17:21

Apr 052012

It takes a lot of takes to realize a good promo like this one and obviously an inspiring product.
The FitftyThree creators… Read More

04/03/2012 The Guardian's Version of "The Three Little Pigs"

Posted by livia at 00:30

Mar 042012

To illustrate its open approach to journalism, The Guardian imagines how the story of the Three Little Pigs might be covered nowadays, throughout print and… Read More

06/02/2012 A Bird's Eye View on Our Planet

Posted by livia at 03:03

Feb 062012

BBC’s latest natural history series has made possible any visionary’s dream of seeing the world from a bird’s vantage view. It’s not easy to put… Read More

29/01/2012 2012 Super Bowl Automotive Commercials

Posted by livia at 23:26

Jan 292012

With only one week left until the 2012 Super Bowl, it’s high time to build momentum for the ads that will run for an estimated… Read More

29/12/2011 Bringing Back Ancient Art with Google India

Posted by livia at 13:59

Dec 292011

This is the real story of G. Rajendran, an artist from Southern India who used the web to bring the dying art of “Tanjore” paintings… Read More

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03 FAVORITES

OUR PRESENTATION
FOR THE EUROPEAN CUSTOMER EXPERIENCE WORLD
LONDON 2010

Each year, UK is home to the EUROPEAN CUSTOMER EXPERIENCE WORLD, an international conference reuniting Europe's customer service specialists. This year, we were invited to join the panel speakers among representatives of companies such as Royal Bank of Scotland, Microsoft UK, British Gas, Volkswagen Group, Harley-Davidson Europe Ltd, Mercedes-Benz UK Ltd or Sony Europe.

Inspired from the well known chaos theory of quantum physics and revolving around the idea that all things in life are connected and interdependent, our presentation delved into the fabric of our reality attempting to explain how the micro influences the macro. In other words, we reinterpreted ‘the butterfly effect’ theory in the light of our field of expertise and put it forward as a metaphor for the customer experience complex system of contacts and exchanges. Long story short, we evidenced our findings with global case studies showing that the consumer-ruling era has dawned and that brands who fail to deliver their promises on all aspects of consumer interaction are in for some very hard times.

According to the attendees’ feedback, our presentation was most appreciated for its value, advocacy and experience – scoring 78% in value, 84% in advocacy and 52% in experience.

Highlights of our presentation available for download here

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© 2010 Funky Business

26 Sf. Elefterie Street, Bucharest, District 5, phone: +40 21 210 24 36, mobile: 0754 081 852, fax: +40 21 210 24 45, e-mail: funkybusiness@fb.ro
SC Funky Business SRL is registered as Personal Data Operator no. 17893, J40/5831/2002, CUI 14746516